Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
comScore will present new research focusing on how the digital omnivore engages with financial institutions, banks and online spend in an increasingly mobile world. Not all mobile interactions are created equal, and this session will help describe the differences between tablet and smartphone as well as mobile web and mobile applications to help FIs better position their mobile solutions.
comScore, Inc. (NASDAQ: SCOR), a global leader in measuring the digital world, recently published its 2014 U.S. Digital Future in Focus white paper. The report, available to the public as a complimentary download, provides a year in review of the major shifts in digital consumer behavior that occurred in various online sectors, including mobile, social... さらに表示するBy: Adam Lella タグ: Advertising, e-Commerce, Mobile, Multi-Platform, 検索, Social, ビデオ
2013 was another watershed year in the life of digital, marked by transformative changes in how people interacted with technology, how content evolved the new media paradigm, and how businesses developed through digital advertising and commerce. In this whitepaper, we will examine how today’s digital media landscape has changed over the past few years... さらに表示するBy: Adam Lella, Andrew Lipsman, Kate Dreyer タグ: Advertising, e-Commerce, Mobile, Multi-Platform, 検索, Social, ビデオ
The Journal of Advertising Research recently published its March 2014 issue, which featured a new article co-authored by comScore chairman emeritus Gian Fulgoni and me, entitled “Digital Game Changers: How Social Media Will Help Usher in the Era of Mobile and Multi-Platform Effectiveness Measurement.” さらに表示するBy: Andrew Lipsman タグ: Advertising, Mobile, Multi-Platform, Social
comScore, Inc. (NASDAQ: SCOR), a global leader in measuring the digital world, recently published its latest white paper Marketing to Millennials: 5 Things Every Marketer Should Know. The paper, available to the public as a complimentary download, provides companies with important context for understanding the media consumption habits of this very valuable... さらに表示するBy: Adam Lella タグ: Demographics, Facebook, Mobile, Social, ビデオ
Millennials, defined for the purposes of this analysis as adults ages 18-34, are an extremely unique demographic segment with digital media consumption habits that vary greatly from older generations. Because their media consumption habits serve as a leading indicator for the broader media landscape, understanding how to market to this valuable demographic... さらに表示するBy: Adam Lella, Andrew Lipsman タグ: Ad Impressions, Demographics, Marketing Research, Mobile, Social, ビデオ
comScore presents the 2013 Argentina Digital Future in Focus, its report on prevailing trends in changing digital behavior, online video and mobile, including a special review of social, shopping and sports. Viewタグ: Demographics, Multi-Platform, Shopping, Social, Sports, ビデオ
Here’s a chance to find out how Australia spends it’s time online. This graph presents a quick summary of how a typical hour of online activity would breakdown based on Australia’s internet usage in October 2013. さらに表示するBy: Amarpal Singh タグ: Engagement, Internet Use, 検索, Social, Web Traffic
Learn more about the social media benchmarking and competitive intelligence insights that matter when developing an effective social marketing strategy. さらに表示するタグ: Facebook, Social, Twitter
comScore presents the 2013 Chile Digital Future in Focus, its report on prevailing trends in changing digital behavior, online video and mobile, including a special review of social media, online shopping, banking and education. さらに表示するBy: Ana Laura Zain タグ: Audience Measurement, Banking, e-Commerce, Social
comScore presents the 2013 Venezuela Digital Future in Focus, its report on prevailing trends in changing digital behavior, including a special review of social media, online shopping, banking and government. さらに表示するBy: Ana Laura Zain タグ: Audience Measurement, Banking, e-Commerce, Government, Social