Football Sees Another Week of Success in Albany-Schenectady, NY
Local TV Snapshot: Nov. 13-19, 2023
Caleb White
Product Marketing PrincipalComscore
Hours of TV Viewed: 26.9M
TV Households: 486,683
National Rank: #56
Overview:
Residents in the Albany-Schenectady, NY market followed the trend seen across the nation in recent weeks, as broadcast and cable series were dominated by NFL Football.
On broadcast networks, it was Sunday’s NFL National Broadcast on WRGB (CBS) that took the top spot in this week’s series ranking thanks to a live household rating of 20.4. WRGB (CBS) had four series place in this week’s top five, however it ranked third in this week’s broadcast network ranking. Here, it was WTEN (ABC) that took the number one spot, earning an average live household rating of 3.5 throughout the week.
On cable, Monday Night Football on ESPN earned the number one series of the week with a live household rating of 4.8. However, Hallmark Channel also saw success on cable, with two of their holiday specials placing within the top five series ranking. Amongst cable networks, it was FOX News Channel that took the top position, earning an average live household rating of 1.5 throughout the week.
Check out these insights and our local network viewer persona below, and stay tuned to see which market we spotlight next week!
Top Five Broadcast Series (by Rating)
Series Detail | Series Performance | ||||
|---|---|---|---|---|---|
Ran1 | Series | Local Affiliate | Day of Week | Live HH Rating | Average Audience (TVs) |
1 | CBS NFL National | WRGB (CBS) | U | 20.4 | 99.1K |
2 | CBS NFL Fill | WRGB (CBS) | U | 16.9 | 82.4K |
3 | CBS NFL National Post-Gun | WRGB (CBS) | U | 15.7 | 76.5K |
4 | CBS NFL TODAY UPDATE-SUS | WRGB (CBS) | U | 13.7 | 66.5K |
5 | NBC SUNDAY NIGHT FOOTBALL | WNYT (NBC) | U | 13.1 | 64.0K |
Source: Comscore TV. Local TV® All Broadcast Networks, Preliminary Data, Albany-Schenectady, NY Market, Week of Nov. 13-19, 2023, US.
Top Five Cable Series (by Rating)
Series Detail | Series Performance | ||||
|---|---|---|---|---|---|
Rank | Series | Network: | Day of Week | Live HH Rating | Average Audience (TVs) |
1 | Monday Night Football | ESPN | M | 4.8 | 23.5K |
2 | Monday Night Kickoff | ESPN | M | 3.3 | 16.2K |
3 | Holiday Hotline | HALL (Hallmark) | U | 3.0 | 14.4K |
4 | A Merry Scottish Christmas | HALL (Hallmark) | S, U | 2.9 | 14.1K |
5 | Monday Night Postgame | ESPN | M | 2.7 | 13.1K |
Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, Albany-Schenectady, NY Market, Week of Nov. 13-19, 2023, US.
Top Five Broadcast Networks (by Rating)
Network Detail | Network Performance | ||
|---|---|---|---|
Rank | Network: | Live HH Rating | Average Audience (TVs) |
1 | WTEN (ABC) | 3.5 | 16.9K |
2 | WNYT (NBC) | 3.4 | 16.2K |
3 | WRGB (CBS) | 3.4 | 16.0K |
4 | WXXA (FOX) | 0.9 | 4.6K |
5 | WYPX (ION) | 0.8 | 4.1K |
Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, Albany-Schenectady, NY Market, Week of Nov. 13-19, 2023, US.
Top Five Cable Networks (by Rating)
Network Detail | Network Performance | ||
|---|---|---|---|
Rank | Network: | Live HH Rating | Average Audience (TVs) |
1 | FNC (FOX News Channel) | 1.5 | 7.1K |
2 | S1AL (Spectrum News - Capital Region) | 1.0 | 4.6K |
3 | MSNBC | 0.9 | 4.5K |
4 | HALL (Hallmark) | 0.9 | 4.2K |
5 | CNN | 0.7 | 3.3K |
Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, Albany-Schenectady, NY Market, Week of Nov. 13-19, 2023, US.
Network Persona Spotlight: WTEN (ABC)
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Demographics: |
Interests & Habits: |
|
Age: 65+ |
Golf Enthusiast |
|
Household: No Children Present |
Diet Conscious Shopper |
|
Education: High School Graduate |
Enjoys Traveling |
Source: Comscore TV, Preliminary Data, Nov. 13-19, 2023, US.
Top Three Local Broadcast Networks: Social Media (By Total Actions)
Rank | Network: | Total Actions (FB, X, IG) | # of Posts |
1 | WTEN - News10 ABC | 4.4K | 46 |
2 | WNYT NewsChannel 13 | 3.7K | 18 |
3 | WRGB CBS 6 News, Albany | 1.9K | 66 |
Source: Comscore Social, PowerRankings, Nov. 13-19, 2023, US.
*Disclaimer: Data Pulled 11/27/2023; All preliminary data should be used for directional purposes only