コムスコアが無料のビューアビリティ測定ツールをグローバルに提供すると発表してから、広告主、代理店、パブリッシャーの方々と何度か話をしました。このニュースへの反応は非常に好意的で、今回の戦略的な動きがコムスコアやエコシステム全体にどのような意味をもつか、多くの質問やご意見を頂きました。この発表から生じたいくつかの質問について、下記に私の意見をまとめました。 さらに表示する
Third-Party Cookie Deprecation Is Still on the Horizon. Keep Your Foot on...
Navigating the Future of Publishing
March Madness Across Screens: 2024 Recap
Influencer Marketing: Rising Tide of Social Media...
Comscore and Thece Partner To Measure Advertising...
It's All About the Audience
ID-Free Targeting that Performs
Getting Started With Privacy and Regulation –...
Golden Globes, Oscars and More: Reaching your Audience
UK Weekly Social Scorecard
India Weekly Social Scorecard
Coronation of King Charles III
MET Gala 2023: The Top Trending Celebrities, Publishers, and More on Social
Selena Gomez overtakes Kylie Jenner as #1 on Instagram. What does this exch...
Selena Gomez recently overtook Kylie Jenner as the most followed individual on Instagram in February 2023. With some of Comscore’s social and digital tools, we take a deep dive into what may have caus...
The World Reacts to the Death of Queen Elizabeth II
How Local Newsrooms Can Go Deeper with Data
The Best (and Worst) Times for Sports Brands to Post on Social Media
Key Moments from the Paralympics on Social Media