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App Wars: Does the little guy have a chance against Facebook, Apple & Google?
It’s no secret that mobile is the way of the future. But what does it take to make a successful app? Are certain categories more popular than others? Do free apps do better than paid? Gian Fulgoni, comScore co-founder, provides answers on Yahoo Finance. View
How Facebook (and Twitter) are mastering mobile
Gian Fulgoni talks on Yahoo Finance about how people are making money on the Internet. In short, it's all about video ads and mobile. View
Realizing the Promise of Programmatic through comScore Industry Trust
It’s no secret that programmatic advertising is on the rise. Spending on programmatic advertising topped $10 Billion in 2014, and that figure is expected to double in the next two years. In a perfect programmatic world, buyers would achieve better results while lowering costs, and sellers could better showcase their quality impressions and increase... さらに表示する
comScore Brings Independent Metrics to Programmatic Buying to Elevate Quality Inventory and Trust in Transactions
comScore, Inc. (NASDAQ : SCOR) today announced that media buyers will be able to use key comScore advertising metrics directly in programmatic trading platforms. This is the first offering from the comScore Industry Trust Initiative, which is designed to enable trusted transactions of quality advertising between buyers and sellers. さらに表示する
Unlocking Programmatic’s Potential: Introducing comScore Industry Trust
The growth of programmatic has been explosive over the past several years. Buyers, sellers and platforms alike are singing the praises of its ability to drive automation, efficiency, and ROI. This presentation addresses the key issues surrounding programmatic and reveals what it will take to instill trust back into the ecosystem and help programmatic... さらに表示する
Roundtable with ConAgra Foods: Improving the Effectiveness of Online Advertising
Viewability and audience measurement have changed the online advertising game. ConAgra Foods has been at the forefront of this change as an advertiser, leveraging the latest measurement technology to improve the effectiveness of its online campaigns. In this presentation, ConAgra Foods shared the strategy behind these digital advertising accomplishments... さらに表示する
comScore Releases December 2014 U.S. Desktop Search Engine Rankings
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch™ analysis of the U.S. desktop search marketplace. Google Sites led the explicit core search market in December with 65.4 percent of search queries conducted. さらに表示する
comScore Announces U.S. Launch of Video Metrix® Multi-Platform to Measure Video Audiences Across Devices
comScore, Inc. (NASDAQ: SCOR) today announced the U.S. launch of Video Metrix® Multi-Platform that will provide unduplicated desktop, smartphone, tablet and over-the-top (OTT) video audience measurement for content owners, agencies and advertisers. This evolution of comScore’s leading digital video measurement product, Video Metrix®, will enable... さらに表示する
America's staggering mobility madness
Americans are now spending 60 percent of their digital media time on mobile. Gian Fulgoni, comScore co-founder, discusses the staggering numbers behind mobile growth, and which apps are generating the most users. View
comScore Adds Joan Lewis to its Board of Directors
comScore, Inc. (NASDAQ: SCOR) today announced that Joan M. Lewis, formerly Senior Vice President of Global Consumer and Market Knowledge at The Procter & Gamble Company, has been appointed as a member of the company’s Board of Directors, effective today. She will also serve on the Audit Committee of the Board of Directors. Ms. Lewis’ appointment... さらに表示する