- 2019年4月11日
From Viral to Tribal: The Next Frontier of Publishing
In this presentation, called “From Viral to Tribal: The Next Frontier of Publishing” Comscore shared new insights on how Generation X, Millennials and Generation Z consume news content.
Key topics from the presentation include:
- How often and where each generation consumes news
- What each generation does with the news
- Local versus national versus global news consumption
- How news discovery has changed
- Whether people will pay for content