Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
comScore will present new research focusing on how the digital omnivore engages with financial institutions, banks and online spend in an increasingly mobile world. Not all mobile interactions are created equal, and this session will help describe the differences between tablet and smartphone as well as mobile web and mobile applications to help FIs better position their mobile solutions.
Your monthly snapshot of UK digital audience trends. The audience increases we saw in December continued in January as consumers may have sought to take advantage of post Christmas sales. The Total Digital Population grew 1.3%, driven by PC access +0.3%, video consumption +0.8% with mobile usage remaining static さらに表示するBy: Hélène Azevedo タグ: Demographics, Mobile, Multi-Platform, Rankings, ビデオ
comScore and Interactive Advertising Bureau NZ Executive Breakfast Briefing hosted by Gian Fulgoni (Chairman Emeritus, comScore Inc.). さらに表示するBy: Gian Fulgoni タグ: Advertising, Audience Measurement, Demographics, e-Commerce, Internet Use
In this keynote, comScore Co-Founder & Chairman Emeritus, Gian Fulgoni provides a comprehensive overview of the latest trends across the Australian digital landscape. The presentation will also cover two pivotal issues shaping the future of digital advertising. さらに表示するBy: Gian Fulgoni タグ: Ad Impressions, Ad Validation, Advertising, Demographics, Multi-Platform
Your monthly snapshot of UK digital audience trends. For December the demographic group in focus was those with Children in the Household and the results were a little surprising in that category usage was not dominated by shopping and gifting sites maintaining a learning element featured very strongly in the categories the demographic visited. さらに表示するBy: Hélène Azevedo タグ: Demographics, Mobile, Multi-Platform, Rankings, ビデオ
comScore, Inc. (NASDAQ: SCOR) and Acxiom® (NASDAQ: ACXM), the leading enterprise data, analytics and software-as-a-service company, today announced a strategic partnership to enhance the granularity and speed of delivering their respective audience reporting and 1:1 multi-channel marketing capabilities. さらに表示するBy: Kate Dreyer タグ: Ad Impressions, Ad Validation, Advertising, Demographics, Viewability
Batanga Media, the largest independent digital media and content company for the U.S. Hispanic market, Latin America, and Brazil, today announced it is providing its proprietary ethnicity data to comScore’s validated Campaign Essentials (vCE) product. Batanga Media becomes comScore’s first Hispanic content partner to provide data to the digital... さらに表示するBy: Kate Dreyer タグ: Ad Impressions, Ad Validation, Advertising, Demographics, Viewability
Epsilon, the global leader in creating customer connections that build brand and business equity, today announced a partnership with comScore, Inc. that will allow comScore customers to measure the demographic characteristics of their campaigns with greater depth and scale. さらに表示するBy: Kate Dreyer タグ: Ad Impressions, Ad Validation, Advertising, Demographics, Viewability
In comScore’s latest whitepaper, Marketing to Millennials: 5 Things Every Marketer Should Know, this interesting demographic (defined in the report as 18-34 year-olds) is shown to have immense value both presently and in the future. What make Millennials unique are their vastly different digital media consumption habits, which are perhaps most apparent... さらに表示するBy: Adam Lella タグ: Demographics, Marketing Research, Mobile, Smartphone, Tablets
comScore, Inc. (NASDAQ: SCOR), a global leader in measuring the digital world, recently published its latest white paper Marketing to Millennials: 5 Things Every Marketer Should Know. The paper, available to the public as a complimentary download, provides companies with important context for understanding the media consumption habits of this very valuable... さらに表示するBy: Adam Lella タグ: Demographics, Facebook, Mobile, Social, ビデオ
Millennials, defined for the purposes of this analysis as adults ages 18-34, are an extremely unique demographic segment with digital media consumption habits that vary greatly from older generations. Because their media consumption habits serve as a leading indicator for the broader media landscape, understanding how to market to this valuable demographic... さらに表示するBy: Adam Lella, Andrew Lipsman タグ: Ad Impressions, Demographics, Marketing Research, Mobile, Social, ビデオ