プレゼンテーション&白書のライブラリ

8月 13, 2013

State of the U.S. Online Retail Economy Q2 2013

スピーカー: comScore Chairman & Co-Founder Gian Fulgoni and comScore Vice President of Marketing & Insights Andrew Lipsman
イベント: comScore Webinar

プレゼンテーションの表示 プレゼンテーションの表示

The channel shift to e-Commerce continues unabated. Retail e-Commerce grew by 16% in Q2 2013, marking the 15th consecutive quarter of positive year-over-year growth. In this presentation, comScore Chairman & Co-Founder Gian Fulgoni and comScore Vice President of Marketing & Insights Andrew Lipsman take an in-depth look at the online retail trends that are impacting the market.

Topics in the webinar include:

  • A Review of Macroeconomic Trends
  • Consumer Perceptions of the Economy
  • Buyer Metrics & Product Category Overview
  • Consumer’s Path to Purchase: Targeting Your Consumers With the Right Tools
  • Amazon Prime & Retailer Rewards Programs
  • E-Commerce Shipping Options & Preferences
  • Mobile and Multi-Platform Commerce
タグ: Amazon, Audience Measurement, e-Commerce, Engagement, Mobile, Multi-Platform, Retail, Shopping, Tablets