プレス&イベント

Serge Matta talks to BeetTV about the partnership between comScore and Google

13 2月 - Serge Matta, President of comScore, gives an overview of the comScore/Google partnership and its implications for the digital industry.

Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

24 4月 - State of Digital Advertising Q1 2014

Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
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27 4月 - Local Search Association Conference

comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
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12 5月 - Forum: Fiserv Client Conference

comScore will present new research focusing on how the digital omnivore engages with financial institutions, banks and online spend in an increasingly mobile world. Not all mobile interactions are created equal, and this session will help describe the differences between tablet and smartphone as well as mobile web and mobile applications to help FIs better position their mobile solutions.
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プレスリリース 4月. 3, 2014 | Share

comScore Launches Mobile Metrix® in Turkey for Reporting of Smartphone and Tablet Audiences

comScore, Inc. (NASDAQ: SCOR), a global leader in digital measurement and analytics, today announced the introduction of Mobile Metrix® in Turkey for reporting of mobile browser and app audiences on smartphones and tablets. This service can help publishers demonstrate the size and value of their mobile audiences and help media planners and buyers better... さらに表示する

By: Ana Laura Zain タグ: Android, iOS, Mobile, Smartphone, Tablets

プレスリリース 3月. 31, 2014 | Share

comScore Innovates to Deliver Single Metric for Global Multi-Platform Audiences

comScore, Inc. (NASDAQ: SCOR) today announced an important audience measurement “first” in delivering a single unduplicated multi-platform global audience metric across desktop computers, smartphones and tablets. さらに表示する

By: Hélène Azevedo タグ: Audience Measurement, Multi-Platform, Newspapers, Smartphone, Tablets

ブログ 2月. 7, 2014 | Share

Why Are Millennials So Mobile?

In comScore’s latest whitepaper, Marketing to Millennials: 5 Things Every Marketer Should Know, this interesting demographic (defined in the report as 18-34 year-olds) is shown to have immense value both presently and in the future. What make Millennials unique are their vastly different digital media consumption habits, which are perhaps most apparent... さらに表示する

By: Adam Lella タグ: Demographics, Marketing Research, Mobile, Smartphone, Tablets

プレゼンテーション 12月. 2, 2013 | Share Digital Consumer

The Top Burning Issues in Digital in Germany

At our 3 networking breakfast events, Thomas Renk presented the top burning issues in digital that are currently affecting the German digital marketplace. The 4 main topics covered were big data, online campaign measurement and optimisation, how the growth of smartphones and tablets has changed consumer behaviour and the importance of moving to Multi-Platform... さらに表示する

タグ: Ad Validation, Big Data, Mobile, Multi-Platform, Tablets

プレゼンテーション 11月. 26, 2013 | Share Multi-Platform Measurement Webinar Portuguese

Multi-Platform Measurement Webinar Portuguese

comScore Digital Analytix® Multi-Platform empowers businesses to gain a deeper understanding of their own customers’ behavior across platforms. The results? New insights, smarter product development and increased revenue. さらに表示する

タグ: Mobile, Smartphone, Tablets, Web Analytics

プレゼンテーション 11月. 22, 2013 | Share

Multi-Platform Measurement Webinar Spanish

comScore Digital Analytix® Multi-Platform empowers businesses to gain a deeper understanding of their own customers’ behavior across platforms. The results? New insights, smarter product development and increased revenue. さらに表示する

タグ: Mobile, Smartphone, Tablets, Web Analytics

プレゼンテーション 11月. 5, 2013 | Share Re-Mastering Measurement in a Multi-platform World: ESPN's New Game Plan

Re-Mastering Measurement in a Multi-platform World: ESPN's New Game Plan

This presentation features an update from ESPN and comScore regarding their vision for a cross-pl atform audience measurement solution, the status of the initiative and the results generated to date from the project. さらに表示する

タグ: Engagement, Media & Entertainment, Mobile, Tablets

ブログ 10月. 4, 2013 | Share comScore and UKOM Event 2013

comScore & UKOM Present The Multi-Platform Majority

On Tuesday 1st October, comScore and UKOM hosted an exclusive London event to outline, for the first time, how unduplicated audiences balance their PC, Mobile and Tablet consumption. Hundreds of media experts from around London including those from global marketers, top agencies, premium publishers and technology innovators were in attendance to celebrate... さらに表示する

By: Ayaan Mohamud タグ: Advertising, Events, Mobile, Multi-Platform, Tablets

プレスリリース 10月. 3, 2013 | Share

comScore to Present Insights about the Omnichannel Shopper at Money2020 Conference

comScore, Inc. (NASDAQ: SCOR) today announced that Kevin Levitt, Senior Vice President of comScore Financial Services, will present at Money2020 in Las Vegas, NV on Monday, October 7, 2013 at 9:05 a.m. ET. さらに表示する

By: Kate Dreyer タグ: e-Commerce, Multi-Platform, Retail, Smartphone, Tablets

プレゼンテーション 10月. 3, 2013 | Share From Platforms to People: Multi-Platform Planning Insights

From Platforms to People: Multi-Platform Planning Insights

comScore and UKOM hosted an insightful industry event in London on the 1st October to demonstrate the importance of data-driven advertising planning for consumers on multiple devices. Insights from the presentation will help you reach the Multi-Platform Majority as it outlines for the first time how unduplicated audiences in the UK balance their PC,... さらに表示する

タグ: Ad Validation, Audience Measurement, Mobile, Tablets

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