Consider Both Sales Lift and Reach When Using Online Advertising to Grow Of...
What Are Your Segments Doing Online?
Moody's Gets Online
Back in November of last year, I wrote a blog post suggesting that the use of the “same store sales” metric as a barometer of retail health could lead to erroneous conclusions regarding the performanc...
Gas Prices Drive “Hybrid” Searches
Ad Industry Reacts to New Online Media Planning Tools
State of the Global Internet - With a Focus on Asia
This presentation offers a strategic view on global Internet use and the unique opportunities that exist for reaching online audiences in Asia.
e-Marketing Effectiveness Benchmarks for the Pharmaceutical Industry
The Wizard of Oz had it right…
Taking the Online Video Trend Offline
WidgetWebExpo — A Year Later
Comscore Radiohead Study Becomes Foundation of Harvard Business School Case...
Do GRPs Have a Place in Online Media?
High Gas Prices Drive Consumers to Find Deals on the Internet
Comscore Rings Up Mobile
Great China Trip!
Interview with Poppy Harlow of CNN
Click-Through Rates for Universal Search
Comscore Rings the Opening Bell at NASDAQ