Activating Comscore Segments for Improved ROI
Balancing Contextual and Audience Targeting
AI Versus the Meme
Our Director of Data Science, Sarthak Dasadia Ph.D. unpacks the challenges of using Artificial Intelligence to analyze social data. It says something about the Shareablee community that no other sessi...
Media and Advertising: The Past, Present and Future
Los medios y la publicidad. Pasado, presente y futuro
The Changing State of Privacy
Anyone doing business in the United States needs to be across the changes to consumer privacy laws coming into effect at the start of next year.
Buenas Prácticas
WTF Is Influence?
Estrategias de branded content y el potencial de los influencers
Más allá de los titulares: Desempaquetando narrativas comunes en medios y p...
Argentina: Marketing Político en Redes Sociales
Fusión de Datos Multiplataforma EGM-Comscore Plan Metrix
Shareablee INTERACT summit featuring Frank Kavilanz
Branded Content: Industria Alimentaria en Colombia
Why cross-platform measurement is crucial to success
The power of Comscore's local TV data
How local agencies and stations use advanced audiences to drive impact
Comscore at Syncbak's TechFronts