Mais insights

Unlocking Mobile Measurement for YouTube in the UK

So much of video viewing has shifted from desktop to mobile in recent years, and for YouTube – the largest online video distribution platform – it’s no different. Comscore just announced the introduct...

Smartphone Usage Has Doubled in the Past Three Years

Here’s a fun exercise: Go outside, walk to any public place and observe the people around you. No matter where you go, you’re bound to see countless people glued to their smartphones. If it feels like...