- 5 de agosto, 2019

Selecting Segments Amid Programmatic Clutter

Crowded programmatic exchanges have made it more difficult for media buyers to find and activate high-quality, scalable segments. Hear some of Comscore’s programmatic partners discuss the factors and characteristics agencies and brands should consider when selecting their segments.

Activation

Active las campañas y el inventario de paquetes convirtiendo audiencias granulares y datos contextuales en objetivos procesables.
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