The State of Social Media
Crowded programmatic exchanges have made it more difficult for media buyers to find and activate high-quality, scalable segments. Hear some of Comscore’s programmatic partners discuss the factors and characteristics agencies and brands should consider when selecting their segments.
Comscore Audience Activation™ offers programmatic targeting segments powered by massive cross-platform media consumption datasets such as demographics, TV viewership, CTV/gaming...
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