- August 5, 2019

Selecting Segments Amid Programmatic Clutter

Crowded programmatic exchanges have made it more difficult for media buyers to find and activate high-quality, scalable segments. Hear some of Comscore’s programmatic partners discuss the factors and characteristics agencies and brands should consider when selecting their segments.

Activation

Activate campaigns and package inventory by turning granular audiences and contextual data into actionable targets.
Learn More