Comscore, Inc. today published its online retail report, using multi-platform panel data from five European countries (France, Germany, Italy, Spain, and the UK), to highlight top line trend... Leer más
Comscore today announced it has grown its massive and passive television measurement footprint by more than 40 percent to include more than 69 million televisions in more than 31 million U.S... Leer más
Comscore today announced that it has expanded its Activation solution to incorporate console gaming and over-the-top (OTT) audience segments, including subscription video on demand (SVOD). T... Leer más
Comscore today announced an agreement with local broadcasting group Cordillera Communication, expanding its existing relationship to include local TV ratings for WLEX (NBC) in Lexington, Ky.... Leer más
Comscore today announced an agreement with Turner, expanding its existing relationship to include linear TV ratings measurement and Comscore’s Advanced Audiences™ segmentation. Turner alread... Leer más
Comscore today announced that it is partnering with Sling TV, the top skinny bundle provider by household penetration and viewing time*, to offer cross-platform addressable advertising measu... Leer más
Comscore today introduced Plan Metrix® Multi-Platform, a major advancement in Comscore’s psychographic digital media planning tool. Plan Metrix® Multi-Platform combines consumers’ desktop an... Leer más
Comscore today announced an agreement with the Fox Networks Group (FNG) that expands its existing relationship to include linear TV ratings measurement and Comscore’s suite of Advanced Audie... Leer más
Comscore today announced that a growing number of regional and local advertising agencies are continuing to choose Comscore for their local TV currency, with 84 regional and local agencies s... Leer más
Comscore today announced that its Senior Vice President of Commercial Mike Perlman will present during the UBS 45th Annual Global Media and Communications Conference in New York City. Leer más
Latest MRC Approval Gives Comscore SIVT Accreditation Across All Key Digital Media Touchpoints Leer más
Comscore today reported holiday season U.S. retail e-commerce spending from desktop computers for Cyber Monday 2017 and the holiday weekend following Thanksgiving. Cyber Monday reached $3.36... Leer más
Comscore today reported U.S. desktop retail e-commerce spending for Thanksgiving Day and Black Friday 2017. Thanksgiving Day (November 23) saw a 22-percent gain to $1.57 billion in spending... Leer más
Comscore, Inc., today announced a partnership with leading political data provider L2 to integrate L2’s voter and commercial targeting information into Comscore’s television ratings measurem... Leer más
Comscore today announced that data science firm 0ptimus will comprehensively match Comscore’s television ratings and digital measurement with 0ptimus’ nationwide custom modeled audiences. Su... Leer más
Comscore today announced that it will be featured at the NYC Television Week conference during speaking events at the Sheraton Times Square New York Hotel. Leer más
Comscore today announced that Gregory A. Fink has joined Comscore as Executive Vice President, Finance, effective today, October 3, 2017. He will report to David Kay, who was appointed Inter... Leer más
Comscore and PlaceIQ today announced the launch of a joint solution, PlaceIQ PVR powered by Comscore, which measures lift in retail visits resulting from TV, mobile and desktop advertising.... Leer más