Comunicados de prensa

23 feb 2017

Comscore Announces UK Launch of Video Metrix® Multi-Platform to Measure Video Audiences Across Smartphones, Tablets and Desktops

Comscore, Inc. today announced the UK launch of Video Metrix® Multi-Platform providing a single, unduplicated measure of digital video consumption across smartphone, tablet and desktop devic...
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22 feb 2017

Advances in Comscore’s vCE Campaign Measurement Service Aim to Increase

Comscore today announced key milestones in the advancement of its holistic multi-platform advertising measurement offering, validated Campaign Essentials™ (vCE®). The enhancements include so...
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16 feb 2017

Blasting News selects Comscore to protect advertisers from invalid traffic

Blasting News, one of the largest global social news publishers, today announced that they have selected Comscore validated Campaign Essentials™ (vCE®) to identify and remove fraudulent traf...
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14 feb 2017

Comscore Receives MRC Accreditation for Mobile Viewability Measurement Across Display, Video, Web and Apps

Comscore today announced that the company has been granted accreditation by the Media Rating Council (MRC) for its mobile viewable impressions and related viewability metrics for display and...
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13 feb 2017

Comscore Reports $109 Billion in Q4 2016 Total Digital U.S. Retail E-Commerce Spending, Up 18 Percent vs. Year Ago

Comscore today reported Q4 2016 U.S. retail e-commerce spending from desktop computers and mobile devices. For Q4 2016, $109.3 billion was spent online, marking an 18-percent increase versus...
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24 ene 2017

ABC Grants Continued Certification to Comscore for Online Ad Viewability

Comscore, Inc. (NASDAQ: SCOR) today received certification from ABC (Audit Bureau of Circulations) for its desktop display viewability measurement in validated Campaign Essentials™ (vCE®). T...
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12 ene 2017

Comscore Appoints Carol DiBattiste as General Counsel & Chief Privacy and People Officer

Comscore (NASDAQ: SCOR) today announced that Carol DiBattiste will join Comscore as General Counsel & Chief Privacy and People Officer on January 23, 2017. A recognized expert in legal, comp...
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12 ene 2017

Comscore Signs Local TV Ratings Contract with KUSI-TV San Diego

Comscore today announced it has signed a local TV measurement agreement with KUSI-TV in San Diego. One of the nation’s most-watched Independent local television stations, KUSI will now have...
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5 ene 2017

Final 2016 Desktop Online Holiday Sales Reach $63.1 Billion, Up 12 Percent vs. Year Ago

Comscore (NASDAQ: SCOR) today reported holiday season U.S. retail e-commerce spending from desktop computers for the entire November-December 2016 holiday season. For the holiday season, $63...
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5 ene 2017

VideoAmp Unveils Advanced Television (ATV) Ignite, the Industry’s First Automated Solution for Total Video and Linear TV Planning, Buying, and Optimization

VideoAmp, The Total Video platform for the TV and video ecosystem, today unveiled its newest product - Advanced Television (ATV) Ignite. VideoAmp’s ATV Ignite launch partners include, comSco...
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20 dic 2016

Final Week of Online Desktop Holiday Spending Before Christmas Climbs to 15 Percent vs. Year Ago

Comscore (NASDAQ: SCOR) today reported holiday season U.S. retail e-commerce spending from desktop computers for the first 48 days of the November-December 2016 holiday season. For the holid...
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14 dic 2016

Green Monday Online Desktop Spending Up 15 Percent Year-Over-Year to $1.62 Billion to Rank as 5th Heaviest Day of the Holiday Season-to-Date

Comscore (NASDAQ: SCOR) today reported holiday season U.S. retail e-commerce spending from desktop computers for the first 42 days of the November-December 2016 holiday season. For the holid...
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6 dic 2016

Eleven Consecutive Billion-Dollar Days of Online Desktop Spending from Thanksgiving through Cyber Week Mark the Longest Streak Ever

Comscore (NASDAQ: SCOR) today reported holiday season U.S. retail e-commerce spending from desktop computers for the first 34 days of the November-December 2016 holiday season. For the holid...
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30 nov 2016

Cyber Monday Hits $2.67 Billion in Desktop Online Sales to Rank as Top U.S. Online Spending Day in History

Comscore (NASDAQ: SCOR) today reported holiday season U.S. retail e-commerce spending from desktop computers for the first 28 days of the November-December 2016 holiday season. For the holid...
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27 nov 2016

Thanksgiving and Black Friday Post Strong E-Commerce Growth, Combining for More Than $3 Billion in Desktop Spending

Comscore (NASDAQ: SCOR) today reported U.S. desktop retail e-commerce spending for the first 25 days of the November–December 2016 holiday season. For the holiday season-to-date, $24.52 bill...
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22 nov 2016

Comscore Announces the Introduction of Mobile Consumer Panel Data to MMX Multi-Platform and Mobile Metrix in Mexico

Comscore, Inc. (NASDAQ: SCOR) today announced major upgrades to MMX Multi-Platform and Mobile Metrix in Mexico with the introduction of data from its recently launched mobile consumer panel....
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9 nov 2016

Comscore and MediaMath Release New Research on Programmatic Buying in Latin America

Comscore and MediaMath today released results from a new study, The State of Programmatic Buying in Latin America, which analyzed the challenges and opportunities for advertisers, agencies,...
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7 nov 2016

Comscore Receives MRC Accreditation for Sophisticated Invalid Traffic (SIVT) Detection Capabilities

Comscore announces it has been granted accreditation by the Media Rating Council (MRC) for Sophisticated Invalid Traffic (SIVT*) detection and filtration of desktop and mobile web traffic. W...
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