Digital-native Millennials embrace ‘traditional’ media outlets
Comscore in Journal of Advertising Research on How Data Analytics, Social M...
Mobile Audience Campaign Measurement Arrives in Canada and the UK
Earlier this month, we announced the expansion of mobile audience reporting capabilities in validated Campaign Essentials (vCE) in Canada and the UK. This expansion results in part from our global dat...
Illuminate Your Digital Advertising: Finding Light in Today’s Complexity
Millennials Use More Apps, but Spend a Greater Share of Time on Top Apps
In the recently released 2016 U.S. Mobile App Report, we reported that Millennials concentrate more of their mobile app time within the Top 10 ranked apps in their cohort than older age groups do. In...
Facebook retains Social Media crown for UK Millennials
OpenTable, Nike+ and United Airlines Top List of Highest Indexing Apps Amon...
The Impact of Mobile on the Retail Category in Canada
Part 2: Why the Power of Habit Drives Power Law Distributions in Mobile App...
Targeting the Millennial Generation
Millennials continue to drive the French online market of apparel retailers
Part 1: Why the Power of Habit Drives Power Law Distributions in Mobile App...
The 2016 U.S. Mobile App Report
Have We Reached ‘Peak App’?
How Advanced Currencies are Moving the Industry Beyond Age/Gender Demos
The Digital Dilemma: Ad Fraud, Viewability and Beyond
Mobile: dream destination for French Travel category, propelling Airbnb to...