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In-View and In-Target: Campaign Benchmarks Reveal Variability in Delivery a...

Understanding campaign performance is critical for all stakeholders in the digital advertising ecosystem.

Gian Fulgoni Relishes Neverending Search For The Solution

We hear a lot about data science in advertising nowadays. But Gian Fulgoni may have been the trade’s original “Maths Man”. At university, he studied for a physics degree first and a masters in marketi...