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Groupon, LivingSocial Grabbing Different Segments of the Daily Deal Marketp...

The daily deal industry is the new American West of the Internet. Stark differences in the geographic, demographic and advertising targets of Groupon and LivingSocial suggest that the sheer size and r...

Advertising Matters Part II: Building a Brand Through Digital Community

Not just clicks or page views. The shift from campaign to conversation in connected Asia is enabling brands to engage with consumer advocates.