Le rapport 2023 Benchmark des usages en ligne fournit des informations clés permettant d’identifier les opportunités commerciales et de gagner un avantage concurrentiel dans le paysage... En savoir plus
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Measurement isn’t just about tracking viewership—it’s about driving decision making, especially at the local level. For local stations, impressions must reflect real audiences in real markets, because...
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The media landscape isn’t just shifting - it’s transforming and evolving in real time. Advertisers can no longer rely on a single, one-size-fits-all currency. They need measurement systems that can ad...
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Consumer AI Tool Usage
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