WidgetWebExpo — A Year Later
Comscore Radiohead Study Becomes Foundation of Harvard Business School Case...
Do GRPs Have a Place in Online Media?
In the fall of 1980, as a second-half senior at NYU, I was taking a class called Advertising and Media Planning. I'd already begun working part-time at Arbitron, so I thought I knew a thing or two. On...
High Gas Prices Drive Consumers to Find Deals on the Internet
Comscore Rings Up Mobile
Great China Trip!
Last week, Gian Fulgoni and I were in China as guests of Baidu, the leading Chinese Search Engine. Baidu had invited Gian to participate in the “The Baidu World Conference 2008” in Shanghai, China on...
Interview with Poppy Harlow of CNN
Click-Through Rates for Universal Search
Comscore Rings the Opening Bell at NASDAQ
Mad Money's Jim Cramer Affirms Accuracy of Comscore's Paid Click Data
Types and Share of Universal Search Results
The Proof: Comscore's Google Paid Click Data Validated
The Internet Goes Green
Reconciling Comscore’s and Google’s Paid Click Data
Take over TV
Online is the New Primetime
The Offline Impact of Online Advertising
Obama Ahead of the Online Advertising Curve