Más insights

Comscore Predictive Audiences™ Drive Video Campaign Performance for IBM

Eightbar used Comscore’s privacy-forward contextual audiences to help leading technology brand, IBM, achieve the most efficient Cost-Per-Engaged-Visit (CPEV).

Leveraging All Platforms to Win Over Latinx Audiences in Beauty

When a beauty brand partnered with Univision to achieve its goal of winning over key Hispanic/Latinx audiences, it looked beyond TV to find incremental reach.