#RIPGRPs: Evolving the Metrics That Move Us Forward
Whether you need ready-to-activate audiences or quick-turn customs, Proximic by Comscore helps you reach the impactful luxury audiences all year long. Read more
How Local Sports Fuel the Heartbeat of Fandom
2025 Sports Fanatics Guide
We’re Ready for What’s Next: Why It’s Time to...
Consumer AI Tool Usage - Top 5 Entities
Comscore Movies
Comscore and The Trade Desk Enable Precision CTV...
Achieving Greater Targeting Accuracy with ID-Free...
Comscore Helps FlexPoint Drive 23% Incremental...
2025 Holiday Audience Guide
Local Is Where Currency Begins
Measurement isn’t just about tracking viewership—it’s about driving decision making, especially at the local level. For local stations, impressions must reflect real audiences in real markets, because...
The Rise of AI Tools: A View of U.S. Consumer Adoption and Application
Currency for How Media Actually Works Today
Fall Audience Guide
Spice up your campaigns this season with our Fall Audience Guide.
Consumer AI Tool Usage
CIMM East Highlights & Currency Clarity
Flexible by Design: Building Standards That Fit a Multi-Currency World
Proximic’s ID-Free Predictive Audiences Fuel Helzberg’s Holiday Success