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Marketing to the Multi-Platform Majority

In today’s world, the paradigm of multi-platform digital media consumption is breeding complexity, disrupting the established media infrastructure, and creating uncertainty about what tomorrow might b...

Transparency and Data Branding in the Age of Programmatic

At Programmatic Buying Chicago, Comscore chairman Gian Fulgoni presented on the latest implications of branded advertising in the face of an increasingly programmatic universe.