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Online Trendspotting in India 2019

It has been a very busy 2019 in India so far, with major sports events such as the Indian Premier League (IPL) and the ICC Cricket World Cup as well as political events such as the India elections.

The Online Grocery Shopper: An FMCG Brand Case Study

In our most recent Masterclass, Comscore’s Ira Xhelili takes an in-depth look at a Fast-Moving Consumer Goods (FMCG) brand case study to uncover the touchpoints and interactions that lead shoppers to...