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The Value of a Digital Ad: How Delivery and Brand/Sales Effect Can Drive Ad...

This presentation curates insights from Comscore and Millward Brown in an overview of both delivery metrics (in-view, fraud-free, brand safe and to a targeted, human audience) and effectiveness measur...

State of the U.S. Online Retail Economy in Q1 2016

In this presentation, Comscore VP of Marketing & Insights Andrew Lipsman takes an in-depth look at the latest online retail trends and their impact on retailers going forward.