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Peru 2015 Digital Future in Focus

The digital world progressed enormously in 2014 and we saw transformations in the way that Peruvians interact with technology and consume media. In this annual report, we saw a migration to mobile dev...

Measuring Multichannel Marketing

David Shiffman, SVP, Comscore Marketing Solutions examines how media continues to redefine itself as new platforms for consuming content emerge and as consumers viewing habits change to an on-the-go l...