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Start Digging! Search Data is a Hidden Goldmine for Online Publishers

Paid and organic search can grow your advertising revenue by increasing the volume of highly-targeted consumer traffic. In addition, online search data is a valuable window into the minds of consumers...

Are You Leaving ROI on the Table?

Tough times for consumers always herald tough times for marketers. Now, more than ever, advertisers have to dig deep and go beyond the "good enough" metrics of the past and look to additional avenues...