- November 15, 2016

Ad Week 2016: How do you evaluate quality delivery?

How do we ensure that the data that goes into marketing models is actually valid data?  How important is viewability? Has this focus on viewability distracted marketers from understanding a campaign’s true ROI? Hear from agency and advertiser experts on how to evaluate data.

More Videos from the Let’s Talk Advertising Effectiveness Series

Is precision targeting delivering on its promise?
What’s needed to make data truly actionable?
What are the metrics that matter?

    Activation

    Power cross-platform advertising for precise targeting and stronger advertising ROI.
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    Viewability

    The goal of advertising is and always has been to have an impact. While it’s critically important for an ad to get seen, viewability is not a measure of effectiveness. It’s...
    Learn More

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