Product Marketing Manager

Job Title: Product Marketing Manager

Location: New York, NY (Hybrid), Reston, VA (Hybrid) or Remote, United States.
 

Comscore is unable to provide employment visa sponsorship for this position, now or in the future. This includes individuals currently on F-1 OPT, CPT, or any other visa status that would require future sponsorship.
 

About this Role:

Comscore is a trusted leader in cross-platform measurement, helping brands, publishers, and platforms understand how audiences engage with content across every screen. As media continues to evolve, we’re building the next generation of measurement and activation solutions that power smarter decisions, greater transparency, and better outcomes across the ecosystem.

Comscore’s Product Marketing team, the connective tissue between customer needs and our technical teams, is seeking a Product Marketing Manager to help simplify and amplify our suite of measurement and programmatic activation products. You will partner closely with Commercial, Product and Marketing teams to socialize the product roadmap, support product rollouts and drive adoption and usage of Comscore offerings.

The ideal candidate for this role is someone who enjoys influencing how products speak to the customer, finding creative ways to address customer needs, and seamlessly navigating strategic and tactical business needs. You love a fast-paced environment, have a collaborative spirit and revel in storytelling with data.

What You'll Do:

• Lead the go-to-market launch of new releases, features and product initiatives and manage the cross-functional implementation of the launch plan   

• Develop differentiated product positioning and value proposition through customer-centric messaging and marketplace intelligence

• For each product launch, conduct market segmentation, define ideal customer profiles, define launch phases, develop product positioning/value props and articulate KPIs for benchmarking

• Own the development of customer/external roadmaps for different customer segments in your product area(s)

• Ensure sales readiness by producing internal and external product-related content such as product sheets, case studies, presentations, sales training and partner communications  

• Foster deep cross-collaboration between Product, Sales, and Marketing to consistently deliver clear, compelling, and differentiated product positioning within a highly competitive landscape.

• Partner closely with Brand Marketing in developing market-facing narrative, ensuring accurate product positioning and proof points are incorporated into social, event and other external activations. 

• Develop competitive analysis resources, including battle cards

What You'll Need:

• 5+ years of marketing experience, including at least 3 years of direct product marketing experience for an tech platform, measurement vendor, OEM or publisher with cross-channel, video and television-related products  

• Strong understanding of the ad ecosystem holistically, across all formats and channels

• Technically savvy, with experience in and deep understanding of the programmatic ad tech industry as well as ad-measurement

• Experience building and executing marketing and go-to-market plans and campaigns 

• Master of simplicity: organized thinker with excellent written and verbal interpersonal skills. You can simplify complex topics and explain them clearly and concisely.

• Strong writing, presentation skills and analytical orientation – must love data, and be able to articulate the business impact 

• Excellent interpersonal skills to interact with cross-functional teams, and external partners

• Enthusiastic self-starter with an ability to manage multiple projects, and capable of flourishing in a fast-paced and dynamic environment

• Compensation for this role ranges from $125,000 - $124,000 annually, Commensurate with the candidate’s location, experience, and qualifications.

About Comscore

At Comscore, we’re pioneering the future of cross-platform media measurement, arming organizations with the insights they need to make decisions with confidence. Central to this aim are our people who work together to simplify the complex on behalf of our clients & partners. Though our roles and skills are varied, we’re united by our commitment to five underlying values: Integrity, Velocity, Accountability, Teamwork, and Servant Leadership. If you’re motivated by big challenges and interested in helping some of the largest and most important media properties and brands navigate the future of media, we’d love to hear from you.

Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and set-top box audiences and advertising at scale, Comscore is the industry’s emerging, third-party source for reliable and comprehensive cross-platform measurement. To learn more about Comscore, please visit Comscore.com.

EEO Statement: We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, disability status, sexual orientation, gender identity, age, protected veteran status or any other characteristic protected by law.

To comply with federal law, Comscore participates in E-Verify. Successful candidates must pass the E-Verify process after hire.

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Product Marketing Manager
https://www.comscore.com/esl/Sobre-Comscore/Carreras/Vacantes?sfid=1621