FOX Sports Outgains Competitors With Video During Super Bowl 50

Fox Sports
FOX Sports wanted to increase its social referral traffic on Super Bowl Sunday.

To break through the competitive noise and win social share of voice on game day, the network used Shareablee’s actionable insights to produce video content to drive engagement.

The Challenges

  • Generating referral traffic when not broadcasting the game
  • Creating dynamic social content to generate engagement
  • Beating more socially-engaged competition

The Solution

Number 1

Created and posted Facebook video content

Number 2

Leveraged Facebook Live, in addition to recorded video

Number 3

Strategy included posts before, during and after game

The Results

#1 in Facebook video engagement on Super Bowl-related social posts, beating out competitive networks. 6 million Facebook video views on Super Bowl Sunday, up 54% year over year. 218K actions (likes, comments, shares) on Facebook video, 288% more than other sports broadcaster.

64%

increase in unique visitors to FOXSports.com

20%

increase in time spent on FOXSports.com

166%

increase in visits to FOXSports.com