Created and posted Facebook video content
Leveraged Facebook Live, in addition to recorded video
Strategy included posts before, during and after game
#1 in Facebook video engagement on Super Bowl-related social posts, beating out competitive networks. 6 million Facebook video views on Super Bowl Sunday, up 54% year over year. 218K actions (likes, comments, shares) on Facebook video, 288% more than other sports broadcaster.
increase in unique visitors to FOXSports.com
increase in time spent on FOXSports.com
increase in visits to FOXSports.com