- 27 juin 2014

The State of Social Media in Mexico and the Metrics that Really Matter

Intervenant: Tania Yuki, Founder & CEO of Shareablee

In the last year we’ve again seen a significant development in digital landscape. Social network audiences have spread and strengthened in past months while mobility and connectivity are clearly growing.

In this presentation, Comscore and Shareablee explore The State of Social Media in Mexico and the key metrics that every organization should use when determining social ROI.

Topics in this presentation include:

  • The State of Social Media in Mexico.
  • Identifying brand supporters.
  • Social engagement generation.
  • Positioning regarding competitors and other pages that speak to the same audience.