What Viewership Alone Can’t Tell Advertisers: Exploring TV Ad Exposure with The Score Report
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In the last year we’ve again seen a significant development in digital landscape. Social network audiences have spread and strengthened in past months while mobility and connectivity are clearly growing.
In this presentation, Comscore and Shareablee explore The State of Social Media in Mexico and the key metrics that every organization should use when determining social ROI.
Topics in this presentation include: