- 3 décembre 2015

It's a Cross-Platform World: Insights Into Today's Digital Consumer

Intervenant: Stuart Wilkinson, Head of Industry Relations, Comscore

Comscore data confirm that the proliferation of digital devices and the ability to view TV content on these devices have fundamentally altered consumers’ behavior. In this presentation, Stuart Comscore outlines the lessons that Comscore has learned -- and which advertisers need to understand – if they are to effectively communicate with, and market to, today’s digitally-savvy consumers.

Mesure du contenu multiplateforme

Une vue dédupliquée de l’ensemble de l’audience sur ordinateur, smartphone et tablette

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