#RIPGRPs: Evolving the Metrics That Move Us Forward
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Comscore data confirm that the proliferation of digital devices and the ability to view TV content on these devices have fundamentally altered consumers’ behavior. In this presentation, Stuart Comscore outlines the lessons that Comscore has learned -- and which advertisers need to understand – if they are to effectively communicate with, and market to, today’s digitally-savvy consumers.
Comscore MMX® Multi-Platform provides an deduplicated view of total audience behavior across desktops, smartphones and tablets.
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