- 1 mars 2015

Moms' Online Mobile Behavior

Allison Ellman
Allison Ellman
Senior Analyst

Each month Comscore creates a Data Insight presentation on a different topic in digital. In this March 2015 edition, the topic is "Moms' Online Mobile Behavior".

How can YOU take advantage of the growth of moms on mobile devices?

  • Moms spend 75% of time online on mobile, and their total minutes on mobile have increased 30% since March 2014.
  • Moms shop online more and are comfortable using the internet to make purchases.
  • Using their phones while shopping in stores, Moms find last minute reviews, coupons, and other offers to ensure they are making the best purchase.
  • Moms are likely to engage with mobile ads and to use their phones to look up products they’ve seen on TV.

Mesure du contenu multiplateforme

Une vue dédupliquée de l’ensemble de l’audience sur ordinateur, smartphone et tablette

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