In this whitepaper, we examine how OTT audiences consumed ad-supported versus non-ad-supported services over a period of two years. OTT streaming services, as well as advertisers and their agencies, use Comscore’s trusted measurement to understand the OTT landscape and make informed ad buying and sponsorship decisions.
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Topics covered in this whitepaper include:
Comscore CTV Intelligence™ provides clients with critical insight into consumer over-the-top (OTT) streaming activity on TV-connected devices, including smart TVs, streaming...
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