8 février 2022
Your 2022 Guide to Privacy-Forward Programmatic Audience Targeting
Stay ahead of the game and learn how to compete in a cookie-free world by using Comscore Predictive Audiences guide to programmatic audience targeting. Explore high performing audience segments across industry verticals to ensure you are driving campaign success.
Browse the online PMP library
Comscore Predictive Audiences privacy-forward audience targeting solution delivers the same KPIs as cookie-based tactics at a fraction of the cost. Our Predictive Audiences helped a major auto manufacturer produce a 74% lower cost per acquisition than the alternate behavioral cookie-based segments and a 34% lower cost per acquisition than the traditional contextual segments.
to see the top performing audience segments and get insights to optimize your next programmatic audience targeting campaign.
Industry verticals included:
| Political
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Retail
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| Media & Entertainment
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B2B
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| Sports & Gambling
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Gaming
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| Automotive
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Insurance
|
Activate your privacy-forward programmatic targeting today with Comscore on the shelf PMPs.
L’innovation « Predictive Audiences » de Comscore est la première solution de ciblage d’audience sans cookie qui permet aux annonceurs d'atteindre leurs publics cibles...