8 février 2022
Your 2022 Guide to Privacy-Forward Programmatic Audience Targeting
Stay ahead of the game and learn how to compete in a cookie-free world by using Comscore Predictive Audiences guide to programmatic audience targeting. Explore high performing audience segments across industry verticals to ensure you are driving campaign success.
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Comscore Predictive Audiences privacy-forward audience targeting solution delivers the same KPIs as cookie-based tactics at a fraction of the cost. Our Predictive Audiences helped a major auto manufacturer produce a 74% lower cost per acquisition than the alternate behavioral cookie-based segments and a 34% lower cost per acquisition than the traditional contextual segments.
to see the top performing audience segments and get insights to optimize your next programmatic audience targeting campaign.
Industry verticals included:
Political
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Retail
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Media & Entertainment
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B2B
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Sports & Gambling
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Gaming
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Automotive
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Insurance
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Activate your privacy-forward programmatic targeting today with Comscore on the shelf PMPs.
L’innovation « Predictive Audiences » de Comscore est la première solution de ciblage d’audience sans cookie qui permet aux annonceurs d'atteindre leurs publics cibles...