The State of Social Media
Stay ahead of the game and learn how to compete in a cookie-free world by using Comscore Predictive Audiences guide to programmatic audience targeting. Explore high performing audience segments across industry verticals to ensure you are driving campaign success.
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Comscore Predictive Audiences privacy-forward audience targeting solution delivers the same KPIs as cookie-based tactics at a fraction of the cost. Our Predictive Audiences helped a major auto manufacturer produce a 74% lower cost per acquisition than the alternate behavioral cookie-based segments and a 34% lower cost per acquisition than the traditional contextual segments.
Download our free guide to see the top performing audience segments and get insights to optimize your next programmatic audience targeting campaign.
Industry verticals included:
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Comscore Predictive Audiences™ is the industry’s first cookie-free targeting capability that enables advertisers to reach desirable audiences based on deterministic audience...