- 14 juin 2022

Fireside chat with Modelez International’s Senior Director, US Insights & Analytics, Baked Snacks and On-the-go Portfolios, Cristina Chiesa

Cristina Chiesa
Cristina Chiesa
Sr. Director, US Insights & Analytics
Mondelez International
Tania Yuki
Tania Yuki
Directeur général du marketing
Comscore

At the $26 billion dollar snacking company, Mondelēz International, Cristina Chiesa has made it a mission to build a learning culture that approaches new ideas with an open mind to results instead of a pass/fail mentality.

In a fireside chat with Comscore CMO Tania Yuki they talk about leading strong on the fundamentals of measurement to enable the agility that drives campaign success.

Cristina Chiesa

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Total Digital

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