Scoring with Comscore: A Data Driven Approach for Winning Insights on Sports and Fans
At the $26 billion dollar snacking company, Mondelēz International, Cristina Chiesa has made it a mission to build a learning culture that approaches new ideas with an open mind to results instead of a pass/fail mentality.
In a fireside chat with Comscore CMO Tania Yuki they talk about leading strong on the fundamentals of measurement to enable the agility that drives campaign success.
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