- 28 avril 2017
Fireside Chat with Lyle Schwartz and Aaron Fetters
In April 2017, our own Aaron Fetters sat down for a fireside chat with GroupM’s Lyle Schwartz. Below, hear them discuss the latest issues facing the industry, including the role viewability plays in advertising effectiveness, the future of cross-platform, challenges with walled gardens, and the growing importance of leveraging end-to-end campaign measurement.
Viewability
Comscore Viewability™ est une solution gratuite disponible en libre-service offrant une mesure de la visibilité des campagnes display et vidéos.