- 24 mai - 25 mai 2023

TVOT SF 2023: Panel on Panels

General's Residence Dining Room
San Francisco , CA , United States

- Cet évènement est terminé -

TVOT SF 2023 will bring together 150+ prominent speakers and panelists who are driving innovation in such areas as advanced advertising, audience measurement and research, attribution, audience-based buying, broadcast/local TV, ATSC 3.0/NEXTGEN TV, FAST, AVOD, SVOD, interactive programming, social video and beyond, to share unique insider-insights into their work and the strategic thinking that guides it, and to explain and debate their respective visions for television’s future.

TVOT SF 2023: Panel on Panels

24 mai : 9:10 - 10:10 PT
 Michael Vinson, PhD
Michael Vinson, PhD
Chief Research Officer
Comscore
Helen Katz
Helen Katz
EVP, Research
Publicis Media
Andrea Zapata
Andrea Zapata
EVP Ad Sales Research, Measurement and Insights
Warner Bros. Discovery
Yan Liu
Yan Liu
CEO
TVision Insights
Pete Doe
Pete Doe
Chief Research Officer
Nielsen

As the industry continues to consider alternative video-measurement currencies, one of the biggest areas for discussion has been the future of panels. While today’s currency service relies on a 40,000-home nationally representative panel as the “source of truth,” the offerings from other potential players are relying on different types of panels, for calibration or validation. The very definition of what constitutes a panel may be up for debate. So, what does the future of panels look like? In this session, our panel of measurement experts will tackle this topic.

Ajoutez à votre agenda 24-05-2023 9:10:00 24-05-2023 10:10:00 America/Los_Angeles TVOT SF 2023: Panel on Panels - TVOT SF 2023: Panel on Panels TVOT SF 2023: Panel on Panels

As the industry continues to consider alternative video-measurement currencies, one of the biggest areas for discussion has been the future of panels. While today’s currency service relies on a 40,000-home nationally representative panel as the “source of truth,” the offerings from other potential players are relying on different types of panels, for calibration or validation. The very definition of what constitutes a panel may be up for debate. So, what does the future of panels look like? In this session, our panel of measurement experts will tackle this topic.

General's Residence Dining Room, San Francisco, CA, United States of America Comscore events@comscore.com false DD/MM/YYYY