TVOT SF 2023 will bring together 150+ prominent speakers and panelists who are driving innovation in such areas as advanced advertising, audience measurement and research, attribution, audience-based buying, broadcast/local TV, ATSC 3.0/NEXTGEN TV, FAST, AVOD, SVOD, interactive programming, social video and beyond, to share unique insider-insights into their work and the strategic thinking that guides it, and to explain and debate their respective visions for television’s future.
As the industry continues to consider alternative video-measurement currencies, one of the biggest areas for discussion has been the future of panels. While today’s currency service relies on a 40,000-home nationally representative panel as the “source of truth,” the offerings from other potential players are relying on different types of panels, for calibration or validation. The very definition of what constitutes a panel may be up for debate. So, what does the future of panels look like? In this session, our panel of measurement experts will tackle this topic.