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The CTV Generation: How combining linear and streaming strategies leads to a winning campaign

18 janvier : 12:35
Angela Rodriguez
Angela Rodriguez
Vice-présidente, Activation
Proximic by Comscore

Gone are the days of linear TV advertising as the main advertising channel to reach and influence persuadable voters. Today's voters consume content across digital and CTV screens to a level never experienced by any prior election cycle. Join Proximic by Comscore and The Trade Desk to learn how to use linear TV buys to inform your CTV strategy, reach the right voters and win in key battleground races.

Ajoutez à votre agenda 18-01-2024 12:35:00 20-06-2024 7:47:53 America/New_York Proximic at Marketing Politics - The CTV Generation: How combining linear and streaming strategies leads to a winning campaign The CTV Generation: How combining linear and streaming strategies leads to a winning campaign

Gone are the days of linear TV advertising as the main advertising channel to reach and influence persuadable voters. Today's voters consume content across digital and CTV screens to a level never experienced by any prior election cycle. Join Proximic by Comscore and The Trade Desk to learn how to use linear TV buys to inform your CTV strategy, reach the right voters and win in key battleground races.

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