If you’re heading to the Beet Retreat in San Juan later this month, catch Comscore on stage or connect with us there via this link.
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EVP Commercial, Tara Gotch will join the panel discussion “The Cross-Media Measurement Reckoning: When One Campaign Lives Everywhere”. For more details about this event visit https://events.beet.tv/sanjuan2026
As media plans stretch across CTV, digital, social, retail, and emerging formats, measurement has become the weakest link in the investment chain. Fragmented standards, platform silos, and inconsistent signals make it harder than ever to understand what’s actually driving outcomes—even as demand for accountability accelerates. This panel explores where cross-media measurement is breaking down, where real progress is being made, and how leaders are turning measurement complexity into a competitive advantage rather than a constraint.
Speakers: Tara Gotch, EVP Commercial, Comscore Holly Yonosko, Chief Analytics Officer, NA, Acxiom Zach Rogers, Principal, Sensical Consulting