- 10 janvier - 13 janvier 2022


- Cet évènement est terminé -

Taking place January 10th-13th, TVOT LIVE! New Year 2022 will bring together over 100 prominent speakers and panelists who are driving innovation in such areas as advanced advertising, audience measurement and research, attribution, audience-based buying, broadcast/local TV, ATSC 3.0/NextGen TV, FAST, AVOD, SVOD, interactive programming, UI/UX and beyond.

Leader of the Track Session: The Future of Everywhere: Creating a Common Audience Definition Across Platforms

11 janvier : 8:05 - 8:35 PT

Viewing consumers don’t think in terms of linear versus streaming versus digital—they think of content, and the rest is noise. Modern media measurement must reflect this cross-platform reality, with solutions built on experience, scale, and technology, combined with unique big data assets, innovative methodologies, and best-in-class services. In this keynote presentation, Comscore’s Chief Commercial Officer, Chris Wilson, will present Comscore’s vision for the future of cross-platform measurement, before sitting down for a virtual conversation with DISH Media’s Kevin Arrix to discuss the evolution and importance of cross-platform in the media marketplace in 2022, and beyond.

Elevating Measurement: Delivering on a Cross-Platform Promise

11 janvier : 8:30 - 9:10
Rachel Gantz
Rachel Gantz
Directrice, Proximic by Comscore
Proximic by Comscore

In today’s fragmented media landscape, there is a need for brands to reach their target audience irrespective of how they consume media across channels and devices. Providing deduplicated, unified measurement across media and screens to show true incrementality will be critical. In this session, hear from industry leaders on their views of the importance of true cross-platform measurement across linear TV, connected TV (CTV), desktop, and mobile. Join us for a conversation on how the world of media measurement will change in 2022, and on whether the industry will finally deliver on the promise of an elevated cross-platform value exchange.

Quantifying Impact: A Conversation on Outcomes and Attribution

11 janvier : 10:40 - 11:40

The growth of precise TV measurement tools puts even more pressure on marketers to demonstrate an ROI on their investment. Learn the performance solutions and campaign metrics that are available to help marketers quantify impact. See how content producers and platforms are using engagement metrics to better monetize their content.