2022 State of Streaming
Taking place January 10th-13th, TVOT LIVE! New Year 2022 will bring together over 100 prominent speakers and panelists who are driving innovation in such areas as advanced advertising, audience measurement and research, attribution, audience-based buying, broadcast/local TV, ATSC 3.0/NextGen TV, FAST, AVOD, SVOD, interactive programming, UI/UX and beyond.
Viewing consumers don’t think in terms of linear versus streaming versus digital—they think of content, and the rest is noise. Modern media measurement must reflect this cross-platform reality, with solutions built on experience, scale, and technology, combined with unique big data assets, innovative methodologies, and best-in-class services. In this keynote presentation, Comscore’s Chief Commercial Officer, Chris Wilson, will present Comscore’s vision for the future of cross-platform measurement, before sitting down for a virtual conversation with DISH Media’s Kevin Arrix to discuss the evolution and importance of cross-platform in the media marketplace in 2022, and beyond.
In today’s fragmented media landscape, there is a need for brands to reach their target audience irrespective of how they consume media across channels and devices. Providing deduplicated, unified measurement across media and screens to show true incrementality will be critical. In this session, hear from industry leaders on their views of the importance of true cross-platform measurement across linear TV, connected TV (CTV), desktop, and mobile. Join us for a conversation on how the world of media measurement will change in 2022, and on whether the industry will finally deliver on the promise of an elevated cross-platform value exchange.
The growth of precise TV measurement tools puts even more pressure on marketers to demonstrate an ROI on their investment. Learn the performance solutions and campaign metrics that are available to help marketers quantify impact. See how content producers and platforms are using engagement metrics to better monetize their content.