A Look at Local: How COVID-19 is Shaping Media Consumption
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As COVID-19 continues to spread around the globe, the impact of shifting television viewership habits is being felt all the way down to the local level.
A Look at Local: How COVID-19 is Shaping Media Consumption14 avril : 14:00 - 14:45 ET
Comscore invites you to virtually join us for a cup of coffee while we share insights on shifting media consumption trends in local markets across the U.S. – from changing demographics, to trending dayparts, to viewing across traditional TV and streaming channels.
During this webinar, we will explore:
- Household viewership trends across U.S. television markets
- TV and streaming viewership consumption insights
- The shift in audience demographics
- Shifting local market viewership trends across the U.S.