The value of female sports audiences
Trends in Online News Consumption in India
The Danger of Trusting Advertising Truisms
This white paper, created in partnership with Campaign, looks at examples where common assumptions about audiences can lead to sub-optimal marketing investments, and how challenging these assumptions...
Beyond Reach: News Engagement in the UK
Pioneering the Next Frontier in Programmatic
Measuring and Optimizing Programmatic KPIs
As advertising strategies continue to evolve, it’s critical for marketers to select, measure and optimize the right performance indicators – particularly in programmatic. Comscore’s trusted partners s...
Selecting Segments Amid Programmatic Clutter
Balancing Contextual and Audience Targeting
Activating Comscore Segments for Improved ROI
From Viral to Tribal: The Next Frontier of Publishing
Budget time How the UK tightens its belt online
How much time do people spend online each day?
UK Digital Market Overview – Q2 2018
Hulu Hopes Comscore Campaign Ratings Quantify Shared Viewing
APAC Travel Report
The Future of CTV Advertising Panel
An Online Game of Snap
Unlocking the Power of Location Data for Publishers