Life is Local: Comscore at AWNY, NAB, and CIMM in New York
Fast Facts: ‘Bhool Bhulaiyaa 3’ Film Release Sparks Social Media Engagement...
CIMM Summit 2024
CIMM's annual Summit in NYC is the flagship in-person event, that brought together top executives in media, advertising and research, to debate and discuss the most exciting innovations and critical i...
Incremental Voters Reach
Evan Shapiro’s analysis of Comscore’s dataset and new ad exposure metric
Monks Agency Uses CCR Market-level Measurement In The Trade Desk to Drive I...
Monks, the agency supporting a major healthcare advertiser, used Comscore Campaign Ratings market-level measurement available directly within The Trade Desk platform to unlock new insights into increm...
Football Audience Playbook
Comscore Provides Insight into Sonoro Media’s Hispanic Audience
2024 Presidential Debate: Cross-Screen Performance
Will Gen Z Turn Out to Vote in 2024?
2024 State of Privacy in Advertising
Parallel Decisions that Improve Campaign Accuracy and Effectiveness
Benefits of Impressions-Based Buying
Fast Facts: ‘Demure’, the keyword taking social media by storm
Comscore Social Incremental Audience
The Power of Cross-Platform Measurement in India
Validate LDA Compliance with Comscore Campaign Ratings Measurement
Comscore Campaign Ratings Improves Demographic Targeting Through In-flight...